adam anderson

Adam Anderson is a serial entrepreneur, cybersecurity expert, and storyteller dedicated to helping businesses thrive at the intersection of risk and growth. With over two decades of experience in the cybersecurity industry, Adam has founded and led multiple ventures focused on protecting small and mid-sized enterprises, transforming complex security strategies into practical, business-driven solutions.

Adam is best known for translating cybersecurity into the language of business, making it accessible to executives, investors, and sales teams that need more than just tech-speak. As the author of Cybersecurity by the Numbers and Cybersecurity Sales Mastery, he has become a leading voice in the movement to connect security efforts with measurable financial outcomes and to empower sales professionals with tools to tell compelling, high-impact security stories.

As the founder of multiple startups—including ThreatCaptain, a platform that helps managed service providers (MSPs) turn cybersecurity conversations into financial impact simulations—he's built his reputation on making security relevant, actionable, and even fun.

Beyond his work in cybersecurity, Adam is an engaging public speaker, podcast host, and trusted advisor. His storytelling background and strategic mindset help demystify risk while energizing teams to take ownership of their security and growth paths.

Adam lives by a core belief: good security doesn't start with fear—it starts with leadership, clarity, and purpose. Whether he's coaching MSPs, training security-focused sales teams, or speaking at conferences, his mission remains the same: to build businesses that are not only secure but resilient, profitable, and human-centered.