Ep 209: Copywriting and Comedy: The Perfect Duo for Your Business

Okay, so when was the last time you listened to a financial podcast like We Are that had a comedian as a guest?

This probably will be the first time, but I hope that you're going to enjoy this episode.

I'm really trying to bring us some innovative content, and Jill Pavlov is hilarious, and I think this was a good episode.

We're going to talk about some funny things, but we're also going to talk about copywriting, which is a very important part of a business.

So if you're a business owner, you want to make sure to listen to this.

And like I always say, I love bringing indirect financial planning tools to your business.

I love bringing tools to you that could help you to run a more profitable business.

Cause indirectly, that becomes a financial planning topic.

So I hope that you enjoy this one.

And here we go.

Welcome to the weekly wealth podcast.

I am certified financial planner David Chudick.

This podcast and my wealth management practice are both designed to help the mass affluent to live better lives by by how they handle their money.

We talk about financial strategies, prosperous mindsets, and simply how to build true wealth.

So come on and let's enjoy this journey together.

All right, everybody, welcome to this week's episode of the weekly wealth podcast.

And this is going to be a crazy and hopefully not boring episode.

We have Jill Pavlov with us, and she is a comedian.

First comedian that we've ever had on the show, other than.

I tend to think of myself as a comedian without the actual being funny part.

And she also is a copywriter.

So we're going to talk about some ways that copywriting can help your business.

And anytime we can help your business, that is indirectly a financial planning tool.

So Jill has the toughest job in the world, and that's to make people laugh.

And in today's world, there's a lot of crap going on, a lot of crazy stuff.

So I think laughter is the best medicine there is.

And I don't know, comedians don't really get health insurance or anything, so the only medicine you can get is laughter because you're so poor and you don't have benefits and you can't afford to go to the doctor.

Is that true?

I mean, gosh, if only the laughter paid for my chiropractor, I'd be sitting up a lot straighter right now.

Or maybe I wouldn't if I totally bombed or something.

Sometimes laughter is just as scarce as money.

All you need is one bad audience.

Yeah.

So tell me, as a comedian, like, how did you get into being a comedian?

I Always love standup comedy, and I just think it's hilarious.

Every once in a while we go to the comedy club and there's nothing better than laughter.

So when did you.

What did you fail at?

What other job did you get fired from where you're like, man, I should probably just go into comedy.

It doesn't work.

Comedian was plan A the whole time.

I come from a really funny family.

I come from one of those family families where when tragedy strikes, we think, how do we laugh at this?

Because that's the only way to get through it.

Laughter truly is medicine in the Pavlov family.

And I also just always wanted to take the stage.

I.

I can't remember when it started because I just have always known that.

So I was just that typical theater kid.

If you've ever watched Glee, you probably know my personality right off the bat.

Okay, I've never watched Glee, so we're gonna put that right out there.

As of this moment, literally never seen an episode.

There's gotta be some type of financial lesson.

And Glee, it's gonna be in there.

I'm gonna find it for you.

I'm gonna send it to you.

We'll do another episode on the final episodes of Glee.

That's right.

So your first time on stage, were you sober?

Were you drunk?

Were you like.

I could just imagine a standup stage.

On a standup stage.

Yeah.

I've been on many thinking, like, what if they don't laugh because your.

Your stuff in your head funny, but other people may not like it.

Right.

So it's funny that you ask if I was drunk or if I was sober, because I actually stopped drinking alcohol back in 2018 and I didn't start stand up till 2022, so it was a completely sober venture.

And I tell you, I don't really crave alcohol much, but sometimes I do wonder, would it make me or just a mess on the stage.

I'm not gonna find out.

Don't plan on that.

Because I've seen what it does to other people on the stage and usually it does not enhance them.

Yeah, we've seen a few that were not.

They thought they were funny, but they were not funny and they were slurring.

So what type of comedy do you do?

What's your stick dial?

Yeah, I definitely tend to make fun of myself more than other people.

It's a little bit self deprecating.

That's definitely situational.

I do talk about my sobriety.

I talk about being a woman getting older.

I talk about my mom growing up.

Jerry Seinfeld was my absolute hero and so I, I draw a lot from there.

Just the absurdity of everyday situations has always been something that's made me laugh.

So I try to infuse that in my comedy as well.

Yeah, there is so much craziness in the world and things that just don't make sense and a lot of things like I'll have people tell me some of their money scenarios and it like literally doesn't make sense.

Yeah.

Money is such an emotional thing.

I know.

It certainly is for me.

There's a lot of feelings behind it.

We put a lot of our worth into what were worth financially.

So you talked about self deprecating.

Tell me like one way that you just don't handle your money well or some stupid decision you've personally made other than being a comedian, which is probably a bad financial decision, or maybe it isn't, I don't know.

But what's one part of how you handle money that that is just.

You could poke fun at?

In the past and the not so distant past, I didn't know how credit cards worked.

I basically like thought of it as free money, like not free money.

I knew I had to pay it eventually, but I did not know it was sitting there racking up interest.

I just thought, pay us back, it'll be fine.

So I just thought, yeah, that $20.

A month and I'm good.

Yeah.

Oh yeah, that's true.

And like in all seriousness, they say what you don't know can't hurt you, but that is totally not true.

What you don't know can and absolutely will hurt you.

So just because you don't freaking understand credit card interest does not mean that it's not racking up and it's getting bigger.

And that's going to create some problems, problems in your life.

And I wish we would teach more of this stuff in school because people and even grown, grown adults just don't understand basic stuff.

I absolutely agree.

They spend so much time like talking about stuff that you'll never ever learn about ever again.

Mesopotamia and like the mitochondria of the sell.

Do you see how I'm in my fourth decade of life and I can still recall those things and they have not helped me in my life in any way, shape or form.

But a finance class really would have done something for me?

Absolutely.

Absolutely.

I have twin high school seniors and the math that they're studying, it's not even math.

There's calculus and numbers and symbols and I'm cool with that.

Except for I deal in math every day, and I've never dealt with that kind of stuff, so it certainly, I don't think has geometry on man.

And then if you end up getting, like, a government job, you don't really need math because you can just print money and budgets don't matter and not like private business where you actually have to spend less than you earn, or else it ultimately ends up.

Ends up going backwards.

Are you performing on a weekly basis or tell us a little bit about your career?

No, I'm not really performing on a weekly basis.

I go in between stand up and improv and one of those people who probably spreads myself a little bit too thin.

Okay, so what is the difference between standup and improv?

Like, literally, I would say they're the same thing.

No.

So improv is typically done in a group.

There can be one person improv shows.

I've seen them.

But improv, if you've ever.

If anyone listening has ever seen the show, Whose line is It Anyway?

Which is really cool.

So that's improv.

It's people getting up there, no script.

Never practiced it before.

Prompts come from the audience or the conductor, and you're just doing improv scenes together.

So that I've been doing far longer.

And sketch comedy, which is another facet.

And that's like your Saturday Night Live, where there's an actual script that you've rehearsed and you've prepared for.

That's another thing that I'm trained in.

So there's like, those three buckets of comedy.

And of those three, I actually probably do stand up the least.

Really?

Where does, like, not funny, podcast, financial podcast, guest comedy come in?

You know what?

You're in the right place.

We just started it, huh?

I like it.

I like it.

We're actually doing a team building exercise.

My office.

We're going to the Comedy Zone in our city in a couple weeks.

And actually, I decided after talking to you a couple weeks ago, you know what?

It'd be fun to go to the Comedy Zone as a team.

And there's nothing better than laughing at a great comedian.

Yeah, it just eases so much tension.

Laughter is so good for your.

It's when someone's telling you something that's genuinely funny, your body just reacts.

And it is.

It's a beautiful thing.

And it's a beautiful thing to make people laugh.

And that is.

I say I'm sober, but that is absolutely my high.

I did a standup show last night, and because I'm newer at stand up, I Tend to get a little bit more anxious when I perform it.

So before the show, I was like, you know what?

I'm gonna take a break on stand up.

This has been too much.

I'm taking on too much.

I'm gonna take a step back, blah, blah.

I got on that stage, I made people laugh, and I was like, all right, when's my next show?

Really?

Now?

That is awesome.

Have you ever just like, totally bombed the show where people.

Yeah, she's.

Oh, yeah.

Really?

Yeah.

I challenge you to find a comedian who hasn't.

Okay.

Everyone gets an off audience, especially in the beginning.

You're doing open mics that are like coffee shops or bars, where even the show I did last night, there were some people there working on their laptops.

They weren't even there because it wasn't a theater, it was at a Cabo bar.

So sometimes you get people that aren't even there to laugh in the first place.

And that just brings the mood down to everyone.

There's been times where I've just planned a whole set and I've gotten there and I've taken a look at the audience and I've been like, shit, this is not gonna hit for them.

But I don't have anything else prepared, so I just do it anyway.

Take into account, just like with copywriting, which we'll talk about the audience.

The audience, who you're talking to.

Depends.

Yeah, so I've always.

Like, in a professional setting, I've used.

Obviously I'm not a comedian, or else you would have laughed, but I've always used some version of humor just to.

To get to maybe more serious topics.

So let's say you were a new client and we were talking about a need.

You might have a need for life insurance.

And I could say, jill, if you were going to pass away, what amount of money would you like for your family to have?

And you're like, I don't want to think about that.

I don't want life insurance.

But if I make a joke, hey, if you got smashed by a truck and you're all over, like, they're scraping you off the road, what do you want your family to have, money wise, so they can keep paying their bills?

And I think you would receive that as a human being a little bit better and then consider, like, maybe the dark facts that you may die one day.

But adding some humor in there, I think would get you to consider it and maybe as opposed to just shut down.

Because if I say, would you like to buy life insurance?

Who wants life Insurance.

Nobody does.

Yeah.

And it's also so robotic, too.

That second approach, like, it made me feel more like I was talking to a human versus just trying to sell me something.

Yeah.

Sales is just about having one big conversation and.

Yeah.

And humor.

Yeah.

I always joke that my.

I have the spiritual gift of sarcasm and you go with it.

And I think, I think that showing your personality is important.

And I think making people smile just is always a good thing to the extent that you can do it.

Let's talk like copywriting.

That's to me, that's one direction.

Like, I'm talking to you in written word communication.

Am I thinking about that correctly?

Is that not correct?

Or like, what is copywriting?

Yeah, I always take it for granted.

This even happened to me last night.

This woman that I met at the show, I was like, oh, yeah, my day job, I'm a copywriter.

And she did what so many people.

Do, which is she told you not to quit your day job.

Is that what she said?

I was just saying, hey, I'll be their comedian around here.

No, I'm trying.

This is stressful.

You did great.

I was hysterical.

See, so this woman, she.

She did what a lot of people do, which is they automatically think trademarks registered, like copyrights, patents, which you do not want to come to me for anything in the legal world.

And I know less about legal stuff than I do about finance.

That's not saying much.

So copywriting with a WR instead of just the R does cover all kinds of written communication.

Like in the marketing world, the act of copywriting, I say, oh, it's email marketing, it's blogs.

And that's kind of like the layman's term for almost like the physical things that you get.

But the actual art of copywriting is really about persuading your audience to do what you want them to.

About.

How do I phrase this?

So that the person reading it either buys my project or buys my product or sets up a call or whatever it is that you want them to do.

What is the words that you're going to use to get them there?

And that's.

So does your copywriting tend to be on the funny side?

Or.

If your client is not aiming for that, are you maybe, maybe not the bright person for them?

Or how do you, like, get like, my personality and write for me?

Yeah, I'm right for anyone who wants to do things a little differently.

But that doesn't mean that we're like comedy all the time.

The beauty about being a comedian and, you know, also an Actress.

Being a theater major in college is that theater and acting and comedy, at the end of the day, it's all about psychology, and so is sales.

Because if I know.

If I'm a comedian, I have to know what makes you tick to know what makes you laugh.

And in order to do that, I need to know what makes you do all the other emotions.

If I'm an actress studying a role, I need to know what motivates that person.

I have to get inside their head.

Like, actors and comedians are masters of getting inside people's heads.

And I don't think people realize that.

And I didn't really plan to have that be my whole thing about copywriting, but it just came together and made sense and just worked.

Yes, we can definitely do copy that's like, hysterically funny, but the difference is more just about really getting that message across in a psychologically driven way.

So if I'm a business owner or if I'm an executive in a business, and if I'm thinking, like, nobody can write and get my message across because I'm me and I'm not paying somebody to write something for me, like, how do you get past that?

Like, somebody else can write my thoughts and my message better than I can, because, let's face it, I probably suck at it.

But most of us think that we're really good at what we're doing.

And I could just see hiring a copywriter as being like, a really, like a control thing, that you'd have to give up control and be convinced that they can do the job that they're.

That they need to do.

So how do you get past that?

Yeah, I.

The answer is sometimes you don't.

Definitely.

Just depends on the expectations of the client.

Because I think that people do have to realize that a hundred percent is never going to happen.

I don't care how good you are.

I can't.

A hundred percent sounds like you.

But if I'm getting somewhere in that 90s range, like, the first off, it takes time to learn someone's quirks and stuff like that.

And that's something that is an expectation.

I said at the beginning, I say, I don't know if right away, if you don't like to use this word or if you prefer this word, that's something that's definitely learned.

Um, and I usually set the expectation that after three months, it will be pretty hands off for my clients, and I will know their quirks and their idiosyncrasies.

By that time, we'll also have a lot of data, marketing data to see what's working in the voice and what's not working.

Like what people are responding to.

I have had a client walk away because her expectation was really high.

She really wanted me to sound exactly like her.

And she even admitted it.

She was like, I think that I was looking for something that maybe doesn't exist.

And as a business owner, you gotta decide what's more important.

Do you.

Is that 100% you voice really important or is having a little bit more time on your hands more worth it?

As long as it's strategic behind it.

Whatever your answer is like, that's fine.

Like you do you.

But that's basically how I've encountered it.

So interestingly, I love working with business owners because business owners, they like everything they have to do.

They have to write stuff, they have to clean the toilet if.

Or they have to find a plumber who can fix the toilet.

I've done both.

Like, I've literally had to take a toilet apart in my office back when I was broke and.

Or else nobody else can poop if they come in.

And.

And then you have to hire fire.

Exactly.

You have to hire and fire and provide your service and everything else.

So I think that business owners should work towards being.

To outsource as much as possible.

So things like bookkeeping, like most business owners shouldn't do bookkeeping.

And I think that if you can, unless you love it and it's something that you really enjoy doing, I think that working towards getting copywriting off of your plate, I think would be a really good thing.

Although with any type of delegation, I think there's like that psychological kind of.

You got to get past that fear of delegating and they're going to screw it up and they won't be as good as me.

But let's be honest, Most business owners think that they're awesome at everything and they're not.

Because if you ask the people that work with them, they'll be like, yeah, he's not that good.

That's very fair.

And I, I fall into their.

Under that category of wanting to have control over everything.

I totally get it.

And that's why sometimes it, it just takes a few rounds of like, my work personally to show someone like, oh, okay, I can trust her, like, she's good.

But it is hard to convince people sometimes.

So what, do you work with specific types of businesses?

Or are you better with certain industries or size businesses or anything like that?

Oh, size businesses.

That's an interesting question because I've definitely Been asked like if I work with specific industries and that answer is no.

I think probably the defining trait amongst my people is that they are all like entrepreneurs.

They are typically smaller businesses and they just want to stand out, they want to do something different.

They're tired of like the chat GPT.

Like they see that everyone else is using it and they understand that there's a better way.

And they're all mostly the people that are strapped for time as well.

And there may be people who have done it themselves before but now are ready to transfer that power over.

Yeah, no, that.

And what's your process like?

How would you get to know my personality, my writing style, so that you can, so that you can effectively get my message out, the message that I would want out, but in a way that's not only as good as well as I could, but even better.

Yeah, I have a pretty extensive onboarding survey where I meet with my new client for an hour and just go through this questionnaire just really talking about them and their personality and tone, really what they solve for their customer, what sets them apart.

Very extensive to get in there.

And then from there it's just a little bit of trial and error.

I can't say I've had anyone like really rip the voice apart or anything but again there's things like oh, I don't like this word or just little preferences here and there.

I always edit until my client's happy.

I'm never gonna let them walk away with something that they don't like.

I keep it pretty simple and I just operate through Google Docs, have my clients just write their little suggestions and edits and everything in the comments and it works pretty smoothly for all of us.

That is really cool.

I like it.

And like I said, I think it's really important for entrepreneurs and business owners and business leaders to spend as much time doing the things that they are extremely capable of doing and doing the best that they can to offload everything else.

Because if you don't, you end up never getting to go home.

Or when you do, you're so stressed out, you kick the dog, things aren't cool.

And then you start thinking I'm just not really capable of doing everything that needs to be done.

And that's why it's just another tip.

Everybody needs to charge high enough prices to where they can afford a copywriter and they can afford a plumber or.

They could afford fitness economy.

Yeah, yeah, yeah.

Eggs.

Exactly.

Yeah.

So I have twin, twin 17 year old boys and I actually do need to Borrow money from you to feed them because they're like all in the protein and working out and there's no cheap form of protein out there.

So we are.

We need to buy some chickens or something because it's.

Well, thank God for Aldi.

That's all I have to say because Aldi is what's keeping us from going bankrupt.

And I would loan you the money, but my mom's birthday is this weekend and I just bought her a birthday cake and they put a $5 egg surcharge on there.

So I'm.

I'm tapped.

I'm tapped out.

The egg surge.

Tapped.

Yeah.

No, that's not good.

This whole egg thing is getting crazy.

And we buy lots of ground beef.

Our kids, they're into this grass fed beef and me too.

And it's so expensive.

That's what I eat too.

I only.

I got in the grass fed kick as well.

Yeah.

So I did the carnivore thing and Macaus are eaten.

I gotta know.

So I went in 2023, I went to the doctor and I may appear to be like 6 foot 5 and ripped, but I'm actually like 5, 8 and pudgy.

So I went to the doctor and I was 207.

And I can't even believe that I'm saying that 207 and my weight should never begin with a 2.

So anyway, so I did some research and actually my oldest son talked me into the carnivore thing.

So I did carnivore and dropped like 25 pounds.

So if it didn't have a face or a mother, I wouldn't eat it.

And people say, oh, your cholesterol is good.

And like dudes with boobs would be like, yeah, you need to eat more salad and you know you're going to die.

I'm like, I'm actually starting to look decent and feel really good.

You keep eating your Oreos and your Doritos and I'm going to eat good quality grass fed meat and then we'll see who wins the race, I think.

Is that also called the caveman diet?

The caveman I think is very similar, but I think they do add in some like berries and stuff.

And I've gotten away from total to Geico.

It could be.

Yeah, in 15 minutes you can say, yeah, you say 15% on your meat maybe.

I don't know.

Yeah, it's 15 pounds a week or something.

Yeah, something like that.

Yeah.

Yeah.

We're not an official.

This podcast is not an official sponsor.

Not at all.

Not at all.

That is really cool.

I think it's exciting.

If somebody wanted to, if they're thinking there's this comedian, but I'm a serious person and she's really not that funny.

So I want her to write my serious stuff.

How would they find you or what is their process?

Do you do consultations or how do.

How might they get started?

Just a conversation with you.

First off, if you don't think I'm funny, I might need to break your F word rule right now.

I'm just kidding.

We're not breaking that today.

You would be the first.

This is, this will be episode like 210 and to my knowledge there's not been an F bomb on the weekly wealth podcast.

So it would be an honor if.

Not a record I want to break like Adrian Hoodie breaking the record for the longest Oscar speech.

Not a title I would want, but if you want the title of being one of my clients or perhaps seeing what I have to say.

One of my favorite things to do right off the bat and I offer it right off my website is website audits.

So I do these complimentary 15 minute website audits just to see what you're what first off, what you're selling.

Some people sell more complicated things than others and have a really hard time phrasing exactly what it is that they do.

And I love helping them clarify their message.

It's one of my favorite things.

But yeah, just going on the website and just seeing like what level of service they need.

Some people are super beginner where they really need a lot of help and handholding and some people just need some polishing.

So I really go through and give some actionable suggestions.

You know my.

Sometimes I never see those people again and they go off and they take the suggestions.

But then sometimes we really mesh and we really vibe and I really truly believe that I can help them and usually end up becoming my clients.

But now, devil's advocate, why can't I just go to ChatGPT and say hey, write a write an email or write an ad for my products and services and isn't ChatGPT gonna replace you or am I thinking about that incorrectly?

This is one of my favorite subjects as someone who is a paid subscriber to ChatGPT, I cringe whenever I see copy that is clearly copy and pasted straight from ChatGPT.

There's so much wrong with it.

I will 100% agree that ChatGPT is getting smarter by the day.

I've seen it happen after using it for the past two years.

However, there is still the human sense of humor.

The human kind of now, of course, I'm blanking on the word chatgpt probably knows it.

Just like the human demeanor, there's certain things that ChatGPT just will never be able the human nuances.

That's the word I was looking for.

Certain nuances of human conversation that a robot can't quite understand.

There's that element.

The other element is that and I'm seeing it more and more, people's copy is all starting to sound the same.

Not only the same repetitive words, but I'm seeing the same formatting with the emojis, with those emo.

Like nobody's ever used an emoji.

Like a human being has never used them in a LinkedIn post.

But now usually for bullets.

Sometimes I get it, but it's just the way that it formats like the always at the end are you ready to blah blah blah, then blah blah blah.

And.

And I understand the allure of wanting to save time on Chat GPT.

I absolutely do.

I admit I fell for it in the beginning.

I was doing the copy and paste until I realized this.

It's all starting to sound the same.

When it all starts to sound the same, it just becomes background noise that people ignore.

If you're sending out an email that turns people off and they unsubscribe, you're never going to get them back again.

People don't subscribe to emails that they've unsubscribed to.

If people unfollow you because your content is boring and generic, they don't really give you a follow back.

So if you lose them, they're gone.

You it is so much better if you're feeling like you're drowning in content and you're not putting out enough so you're doing chatgpt to fill out your social media calendar, you're not doing yourself any favors.

I do so much better on my own personal social media when I just write one really freaking awesome post from the heart like every two weeks.

Even if you're like, just make one really good post.

Especially on LinkedIn, where they live forever.

Not like Facebook that delete after a few days, they're gone.

You're just really doing yourself a disservice.

If you're putting out crap content because you're turning people off, you're saving time, but you're turning people off.

And if you want to know the reason that I use Chat GPT, other than a business partner, to bounce ideas off of I'm like, hey, I want to do this venture.

Can you help me put a business plan together?

I love it for things like that.

I also use it for things like research or sometimes structure, but I'm always going in there and making sure that it sounds like a human.

At the end of the day, I'm completely, completely reworking all the wording in there.

It's usually more for structure and subject matter.

Awesome.

I love it.

No, that's, that was my 20,000 minute spiel on chat GPT and I think.

Artificial intelligence isn't, first of all, it's not going anywhere, so we need to deal with it.

And I think sometimes it's a decent starting point for some things, but it's, it's never finished.

I have an attorney that said they had.

There was some famous case where somebody just plugged a contract in and said, write a new contract and it was totally wrong.

And I think the attorney like lost their license and because artificial intelligence certainly is not perfect, it may be a decent starting point, but it's nothing, nothing to finish with.

So tell me, what is your website and if they wanted to find you because it has some kind of really.

Cool colors, I don't even think I mentioned my business name, which is Copy Pop, because we give you that pop of personality.

And again, it doesn't have to be a comedic personality, it's a pop of your personality.

So My website is copy copy-pop.com.

I love it.

Pretty cool stuff.

So, all right, now I'm going to put you on the spot and this is a question we didn't talk about.

And I know I probably asked you to listen to an episode of the weekly wealth podcast, but probably like every other guest, you said you did and you lied and you didn't.

So now's where we get you.

So we're the Weekly Wealth Podcast and we talk about the mindsets, the tactics and the strategies that can help you to build and maintain wealth.

Jill Pavlov, what is your definition of wealth?

What does wealth mean to you and to the people in your life that, that you love and that love you?

I think wealth means being able to take care of and provide for the people that you hold nearest and dearest, whether they've taken care of and provided for you in the past or, or whether you're taking care of or providing for someone new.

I think that wealth is really about that security and that peace of mind that no matter what stressors come your way, whether it's something with health or a natural disaster or any of the horrible things that come in life that you know that at least the financial aspects are under control.

I love it.

No, I think that's true.

Money provides options.

Really, that's all it does.

If I want to go see your standup show, and if I don't have the money, it's.

I don't have the option to go.

If I do have the money, then I have the option to either go or not go.

And that allows me to take care of.

I have the options to take care of my family in different ways.

So money is incredibly.

Or wealth is incredibly important.

And I say it with all sincerity.

We have four parts of.

We have some parts of our lives we need to get right.

We need to get our spiritual health right.

And there's some things that we need to do and maybe not do.

We need to get our relationship health right.

And obviously with relationships, there are some things that you can do or not do to help you to have good relationships.

There's your physical health, certain things that you need to do or not do, and then there's your financial health.

And they're all connected.

And if you get them all right, you have a pretty good life.

If you get them all going in the right direction, you have a pretty good life.

If you're rich but you're £400 and everybody hates you, then that's not really a good life.

Even though you have a lot of money.

Absolutely.

That's why that phrase moneyness can't.

Moneyness.

Moneyness.

Yeah, says the copywriter.

Hold on, let me chat.

GPT over her words like amateur hour over here.

Then they say that money can't buy happiness.

And I think that's the reason that phrase exists because.

Yeah, exactly.

Like you said, you could have money, but you need so much, so many other things to make you whole.

Absolutely.

Absolutely.

This was cool.

I try to not be a boring financial podcast, and we try to have some pretty cool guests, but you are by far the coolest.

So this is.

They never said that to me in high school ever.

Not once.

So you're not a loser.

I don't care what anybody says about you.

That's for their Levin.

That's right.

But I love bringing solutions to business owners because anytime you can run your business better, that literally is a financial planning tool.

So you might not think copywriting and advertising is a financial planning tool, but if helped your business make more money, then yes, it is.

So go to copy-pop.com and click on Contact Jill and look at her website.

Look at her services, look at her portfolio and then also so we're this is gonna come out sometime in March of 2025.

So where might anybody be able to see you comedically either in person or online?

See April 7, I have an improv show and that is down at just the Funny in Miami, Florida.

But that is the only thing I have on the calendar for right now.

Sometimes they pop up a little bit more last minute but usually my social media will keep everyone posted and that's all on my website as well.

I love it.

Pretty cool stuff.

So I hope everybody enjoyed this episode.

So go to copy-pop.com and also find Jill Pavlov on the Internet.

Follow her.

She has some pretty cool stuff as far as some of the standup videos.

And I really appreciate you coming on the show and sharing the fact that you literally didn't know what a credit card was because that's something to be pretty vulnerable about because I put it all out there.

If it made someone laugh, that makes me happy.

And thank you so much for having me.

This has been so much fun.

I can't wait to see your first stand up show.

I will be in the audience.

Oh, it's coming.

Yeah.

I'm telling you, it's going to happen one day.

Funny won't stop me because I will manifest it.

I spoke, I did to the Lions club like literally 15 years ago.

There were like 12150 year old men at the Lions Club and one of them asked me to talk about long term care planning and they all honestly should have been dead already.

So like long term care wasn't an issue and I stood up and I was in my 30s, but I looked like I was 12 up until a few years ago.

So like this 12 year old looking dude stands up to the Lions Club and they're all serious and old and angry like at politics.

And I said we're going to talk about long term care today and you can trust me because I'm not lying.

And it that that didn't work well.

So that was a long speech.

My opening, when you're opening line bombs like that was not good.

But I'm gonna redeem myself right off the bat.

It's rough.

Yeah.

So the moral of a story is don't make bad jokes to really old people.

But anyway, so cool.

All right, Jill, I appreciate this.

This was awesome.

This was pretty exciting.

Make sure you go to copy-pop.com and until next episode, I wish everybody a blessed week.

Thanks for coming on.

Bye everyone.

All righty.

Thank you.

Thank you so much.

Well, cool.

That was cool.

Hold on, Wait.

Do I want to stop recording?